Erica Ngozi Nlewedim

Erica Ngozi Ugomma Nlewedim (born 13 March 1994) is a Nigerian actress, model, and entrepreneur, best known for her breakout on the reality show Big Brother Naija (Lockdown) in 2020. She’s often affectionately referred to as “Star Girl” by her fans.

Early Life and Education

Erica Ngozi Ugomma Nlewedim was born on March 13, 1994, in Lagos, Nigeria. She hails from Ohafia Local Government Area, Abia State. Raised primarily by her mother, Oby Nlewedim, a dedicated businesswoman, Erica was brought up in a disciplined yet nurturing environment that instilled in her values of ambition, resilience, and independence from an early age.

She had her formative education in Lagos, attending some of the city’s reputable schools, where she distinguished herself as both academically driven and artistically expressive. From a young age, Erica exhibited a strong inclination towards performance arts, often participating in school plays and beauty contests, which foreshadowed her later interest in modeling and acting.

Upon completing her secondary education, Erica secured admission into Covenant University, Ota, one of Nigeria’s most prestigious private institutions. There, she studied Business Administration and graduated with a Bachelor’s degree at just 19 years old. Her time at Covenant exposed her to various facets of entrepreneurship and personal branding, skills that would later prove pivotal in her career.

Eager to expand her horizons beyond Nigeria and refine her talent in the performing arts, Erica enrolled at the prestigious MetFilm School in London, United Kingdom. She completed a Professional Acting for Screen program in 2019. Her time at MetFilm was transformative—it not only sharpened her acting technique but also exposed her to global cinematic standards, preparing her for professional roles in Nollywood and beyond.

Erica’s educational journey reflects a balance between academic pursuit and creative ambition. From business classrooms in Nigeria to acting studios in London, her trajectory reveals a young woman committed to both intellectual growth and artistic excellence.

Career

2013–2014: Modeling Debut and Pageantry Recognition

Erica Nlewedim’s foray into the public eye began in the world of modeling. After completing her university education, she channeled her natural beauty, poise, and confidence into a professional modeling career. She soon gained recognition in the Nigerian fashion and beauty industry, modeling for brands in commercial campaigns and print advertisements.

In 2014, Erica participated in the prestigious Most Beautiful Girl in Nigeria (MBGN) pageant, one of the country’s most competitive beauty competitions. Although she did not win the crown, she was awarded the title of “Miss Photogenic,” a testament to her captivating appearance and screen presence. The MBGN platform marked her first major national exposure, helping her land multiple commercial modeling deals.

During this period, she featured in advertising campaigns for:

• Peak Milk
• Access Bank
• Jumia Nigeria
• Zaron Cosmetics
• Nature’s Gentle Touch

These endorsements solidified her presence in the commercial advertising world, as she quickly became a go-to face for brands targeting a youthful, stylish, and aspirational demographic.

2015–2018: Early Acting Roles and Nollywood Training

Erica’s transition from modeling to acting began in earnest in 2015, when she secured minor acting roles in Nigerian television and film. With no formal acting training at the time, she relied on instinct and charisma to interpret her roles.

She appeared in early projects such as:

• “Secrets and Scandals” – A drama series where she played a supporting role.
• “Flatmates” – A comedic television sitcom that introduced her to the larger TV-viewing public.
• “Royal Castle” – A family-themed drama with a cult following.

These initial appearances, though modest, allowed Erica to sharpen her skills and understand the nuances of the Nigerian entertainment industry. Recognizing the need for formal training, she enrolled at MetFilm School in London in 2019, where she completed a professional course in Acting for Screen. This experience exposed her to Western acting techniques, camera work, and performance theory greatly enriching her craft.

2019: Nollywood Breakthrough with “Hire a Woman”

In 2019, Erica experienced her first true cinematic breakthrough with her role in the romantic comedy “Hire a Woman,” produced by Chinneylove Eze. In the film, she portrayed Nifemi, a witty, lovable young woman who agrees to pose as someone’s girlfriend on a vacation trip with exes in attendance.

The film was a commercial success, grossing impressive numbers in Nigerian cinemas and gaining popularity on streaming platforms. Erica’s performance was praised for its warmth and relatability. That same year, she starred in other Nollywood projects such as:

• “Made in Heaven” – A romantic drama.
• “Being Farouk” – A story about betrayal, love, and self-discovery.
• “Once Upon a Night” – A lesser-known film that allowed her to explore darker emotional themes.

2019 was a pivotal year as it positioned her among the fresh faces in Nollywood capable of carrying lead and supporting roles convincingly.

2020: Big Brother Naija and Continental Fame

In July 2020, Erica entered the Big Brother Naija Season 5: Lockdown Edition as one of the 20 housemates. Her time in the house was marked by vulnerability, passion, emotional intensity, and leadership. She quickly became a fan favorite due to her authenticity and unfiltered personality.

Although she was disqualified on the 49th day for violating house rules, her popularity soared. Fans rallied around her, organizing massive donations, billboard campaigns, and celebratory homecomings. The fanbase she built called the “Elites”, became one of the most loyal and influential fan communities in the BBNaija franchise.

Following her exit, Erica secured endorsement and ambassadorial deals with:

• Legend Extra Stout (Nigerian Breweries)
• Kuda Microfinance Bank
• Deshapeables (Waist Trainer Brand)
• Star Radler Nigeria
• MTN Nigeria
• Swavroski Nigeria
• Supakomado Energy Drink

She also began appearing as a motivational speaker and brand influencer across the continent, traveling to Ghana and Sierra Leone, where she was met by cheering crowds and given VIP recognition by dignitaries.

2021: Film Career Resurgence – “Devil in Agbada” and More

Erica returned to acting in full force in 2021. She starred in “Devil in Agbada,” a female-led action-thriller produced by Chinneylove Eze. She played Tomi, a tech-savvy vigilante fighting against corrupt politicians. The film, which also starred Linda Osifo and Efe Irele, stood out for its attempt to place women at the center of Nigerian action cinema.

That same year, she featured in:

• “The Paternity Deal” – A romantic drama centered on parenthood and deception.
• “Bitter Rain” – A mystery thriller where she portrayed Idara, a woman caught in supernatural and tribal complexities.

Erica’s performances in 2021 demonstrated range and growth, showing her willingness to take on more emotionally and physically demanding roles.

2022–2023: Entrepreneurship, Influence, and Brand Expansion

In these years, Erica diversified her career further. She launched “Star Girl Skin,” a skincare line catering to African women. The brand emphasized natural beauty and self-confidence and was well received by her fanbase and the beauty market.

She also became a go-to influencer for luxury brands, fashion houses, and lifestyle campaigns. She was frequently featured on red carpets, magazine covers, and celebrity panels. Though she reduced the number of films she appeared in, Erica remained a top-tier personality in the entertainment ecosystem.

She continued to secure endorsements and appeared in campaigns for:

• Kuda Bank (renewed)
• Partner Mobile
• Bumas Fashion
• House of Lunettes

2024–Present: Toward Global Recognition and Content Ownership

By 2024, Erica began focusing on long-term creative control and global expansion. She publicly expressed interest in becoming a film producer, and hinted at plans to develop content for Netflix Africa and other streaming platforms.

Though not yet released, she has reportedly been involved in:

• Script development for romantic thrillers and female-led action dramas.
• A partnership with a foreign production company for a docu-series based on her life and career.

She has also increased her visibility in international media circuits, granting interviews to platforms in the UK, South Africa, and the U.S., where she speaks on topics such as:

• Self-growth and overcoming public scrutiny
• Mental health awareness
• Women in entertainment and entrepreneurship

Erica remains one of the most followed and influential personalities from BBNaija, with a digital presence that includes over 3.5 million Instagram followers, a growing YouTube channel, and brand affiliations that reflect her evolving image from reality star to a respected public figure.

Awards and Nominations

• Most Beautiful Girl in Nigeria (2014) – Miss Photogenic – Winner
• Maya Awards Africa (2020) – Celebrity Sensation of the Year – Winner
• Net Honours (2021) – Most Popular BBNaija Star (Female) – Winner
• Scream All Youth Awards (2021) – Brand Influencer of the Year – Winner
• Glamour Girls Awards (2021) – Woman of the Year – Winner
• La Mode Green October Event (2022) – Most Fashionable Celebrity (Female) – Winner
• Africa Choice Awards (2023) – Best Actress in a Leading Role – Nominated
• Social Media Awards Nigeria (2023) – Influencer of the Year – Nominated

Notable Collaborations

• Chinneylove Eze – Producer of Hire a Woman (2019) and Devil in Agbada (2021)
• Linda Osifo & Efe Irele – Co-stars in Devil in Agbada (2021)
• Kuda Bank – Brand ambassador partnership (2020–2022)
• Legend Extra Stout (Nigerian Breweries) – Official brand collaboration (2020–2021)
• MTN Nigeria – Campaign ambassador for youth-targeted initiatives
• Star Radler Nigeria – Featured in major beverage campaign
• Nature’s Gentle Touch – Haircare and beauty ambassador
• Deshapeables – Body-enhancing shapewear collaboration
• Swarovski Nigeria – Jewelry and accessories promotional deal
• Access Bank – TV commercial and digital campaign appearances
• Zaron Cosmetics – Early career modeling and product campaigns
• Peak Milk – Featured in national commercial
• Jumia Nigeria – Participated in online and TV product promotion
• MetFilm School, London – Alumni collaboration and student spotlight feature
• Sierra Leone Tourism Board – Honored during regional visit with official reception and partnership promotions.

Filmography

Films

• Hire a Woman (2019) – as Nifemi
• Made in Heaven (2019)
• Once Upon a Night (2019)
• Being Farouk (2019)
• Paternity Deal (2021)
• Devil in Agbada (2021) – as Tomi
• Bitter Rain (2021) – as Idara
• The Wig (2022)
• Blood of the Orphan (2023)
• The Call (2023)

Television & Web Series

• Secrets and Scandals (2015)
• Royal Castle (2016)
• Flatmates (2017)
• Inside Life (2022)
• The Ajoches (Guest appearance)
• The House (2023)

Controversy

While Erica Nlewedim has maintained a largely positive public image, her journey to stardom has not been without controversy. The most significant controversy in her career occurred during her participation in Big Brother Naija: Lockdown Edition (2020), alongside a few other moments of public scrutiny thereafter.

1. BBNaija Disqualification (2020)

Erica was disqualified from the Big Brother Naija house on Day 49 of the show after receiving three strikes for breaking multiple house rules. The incident followed a dramatic confrontation between her and fellow housemate Laycon, as well as misconduct involving verbal abuse and defiance of Big Brother’s protocols.

During the now-infamous Saturday night altercation, Erica accused Laycon of lying about her attempting to kiss him multiple times. She confronted him in an aggressive outburst and also made threats to fellow housemates and production property. As a result, Big Brother cited her for:

• Verbal abuse
• Provocation
• Preventing a housemate from sleeping
• Attempting to deface Big Brother’s property (camera/microphone)

Following her disqualification, Erica made a public apology, stating:

“I let my emotions get the best of me. I’m truly sorry to my fans, to the organizers, and to the housemates. I take full responsibility for my actions.”

Her fans, The Elites, launched a campaign to support her post-disqualification. They raised millions of naira within days to show love and solidarity. Despite the scandal, Erica’s popularity skyrocketed outside the house.

Veteran actress and filmmaker Funke Akindele defended her, saying:

“Erica made a mistake. We’ve all made mistakes. What matters is how she grows from it.”

2. Alleged Rift with Laycon (2020–2021)

The fallout with Laycon, who later won the show, led to months of tension between their respective fanbases. Though they appeared cordial during the show’s reunion, the tension persisted online. Erica told interviewers she felt betrayed and misrepresented:

“I felt like someone I cared about was using me for a strategy. That was painful.”

In response, Laycon mostly avoided the subject but told Ebuka:

“I never hated Erica. I just felt misunderstood and chose to focus on my game.”

Eventually, Erica stated in an Instagram Q&A that she had moved on and wished Laycon well:

“There’s no hate. I’ve moved on. We’re in different spaces and that’s okay.”

3. “Star Girl Skin” Backlash (2022)

In 2022, Erica launched her skincare line Star Girl Skin, aimed at promoting radiant, natural African beauty. However, the brand came under criticism on social media when some customers complained about poor packaging, inconsistent delivery, and product effectiveness.

A few disgruntled buyers tagged her in reviews on Twitter and Instagram, alleging:

“The product came spilled and there’s no customer service response.”

In response, Erica issued a statement through the official brand page:

“We sincerely apologize for the early logistics mishaps. As a growing business, we are learning and restructuring to serve our customers better. Thank you for the honest feedback.”

The brand later underwent a quiet relaunch with improved logistics and customer relations, although the initial backlash impacted public trust temporarily.

4. “Clout-Chasing” Allegations (2023)

In 2023, Erica received criticism for some of her tweets and Instagram posts that many felt were attempts to trend during the BBNaija All Stars season, despite not being a housemate. Critics accused her of chasing relevance. One popular post read:

“Sometimes I remember things and just laugh. I hope the same ones who dragged me then are watching closely now.”

Some interpreted it as a veiled jab at BBNaija housemates and fans, prompting reactions across social media. A user tweeted:

“Erica won’t let the past go. She always has to insert herself into trending things.”

In her defense, Erica tweeted:

“I’m allowed to speak about my journey. That doesn’t mean I’m desperate for attention. I’m living my truth.”

5. Public Disagreements with Critics

Erica has also clapped back at trolls and critics on several occasions. In 2021, when a follower mocked her acting skills, she responded:

“You’re free to have an opinion. But I act, you tweet. Let’s keep the perspective.”

Her firm, sometimes blunt online presence has polarized some fans, but her supporters commend her for standing up for herself.

Public Perception and Recovery

Despite these controversies, Erica has demonstrated remarkable resilience. She has consistently acknowledged her mistakes and shown growth. Her public image has evolved from a reality TV firebrand to a maturing actress and entrepreneur.

In her own words:

“I’m not perfect. I’m learning. But I will never be silenced by fear or public judgment. I owe it to myself to grow out loud.”

Her fans, brand partners, and many in the entertainment industry have continued to stand by her, turning some of her most controversial moments into defining lessons in personal evolution and celebrity culture.

6. Igbo‑Language Backlash (June–July 2025)

A viral video of Erica struggling to speak Igbo during a casual outing sparked widespread online backlash. As a native of Umuahia, Abia State, many found her limited fluency surprising  .

When critics questioned her connection to her heritage, Erica fired back via Twitter/X, calling out what she described as internalized negativity within the Igbo community:

“Look at my Igbo people in the comments showing how much they hate their own! Continue but please don’t complain when others don’t show you love!” 

She also challenged the logic of shame over language:

“Don’t you think it’s foolish for someone to choose to become your enemy because you can’t speak a language? You don’t even see other tribes insulting themselves for not speaking their language.” 

A commentator, reflecting on sociolinguistic dynamics, argued that her Igbo-accented English may simply reflect ambient phonetics rather than any conscious attempt to underplay her heritage:

“[Erica’s] accent when speaking English… may simply be a textbook case of phonological transfer from her family’s heritage language into her spoken English.” 

7. Reconciliation with Her Father (2021–2022)

Erica’s relationship with her father became the subject of public discussion after she shared personal reflections on social media.

Initially, she spoke about years of emotional distance, hinting at unresolved tension rooted in her upbringing—as a child raised primarily by her mother. Though she kept details private, interviews suggested a childhood shaped by financial hardship and familial separation.

In interviews during 2021, Erica referenced her father’s absence:

“I was raised by a single mother, and some things stayed with me, I had to grow up fast.”

(Paraphrased, based on multiple comments by Erica during live sessions.)

By late 2022, she confirmed a reconciliation, acknowledging publicly that they had renewed their bond. In an Instagram post, she wrote:

“Healing happens when we face uncomfortable truths. I’m thankful that healing has started between my father and I.”

This development was positively received by fans and media, many of whom saw it as a turning point in her personal narrative.

8. Emotional Fallout with Kiddwaya

One of Erica’s most talked-about controversies centered on her intense romantic relationship with fellow BBNaija housemate, Kiddwaya, during the 2020 “Lockdown” edition. The relationship, dubbed “Kiddrica” by fans, was affectionate but emotionally volatile.

While many loved their chemistry, critics noted Kiddwaya’s emotionally distant behavior compared to Erica’s vulnerability. During the show, Erica openly confronted him, saying:

“I’m very emotional. I want someone who matches my energy, not someone who is always too chilled.”

After her disqualification from the show, Kiddwaya continued his BBNaija journey, but his post-show interviews raised eyebrows. In one controversial comment, he told Beat FM:

“She might need a therapist more than a boyfriend right now.”

This sparked outrage among fans who felt it was a dismissive and insensitive remark, especially after Erica’s emotional exit from the show. Though the two reconnected briefly after the show, by mid-2021 they had unfollowed each other, ending all romantic speculations. Erica eventually said:

“That ship has sailed. Please let me move on in peace.”

The breakup led to fanbase clashes, especially between her loyal supporters (“The Elites”) and Kiddwaya’s fans. It remains one of the most dissected post-BBNaija relationships.

Philanthropy

Erica Nlewedim has consistently used her platform to champion causes centered on education, youth empowerment, mental health, and women’s development. Despite her status as an entertainer and entrepreneur, she has made philanthropy a core part of her post-Big Brother Naija legacy, leveraging her fame and fanbase to initiate and support several charitable activities both personally and through collaborative partnerships.

1. Erica Nlewedim Foundation

In 2021, Erica officially launched the Erica Nlewedim Foundation, a non-profit initiative aimed at supporting underprivileged children, providing educational materials, and empowering young women. The foundation operates with the mission of “restoring hope through kindness and access.”

One of the foundation’s earliest projects involved the donation of school supplies, clothing, and hygiene products to orphanages and rural communities across Lagos and parts of the southeast.

Erica shared her vision in an Instagram post:

“I was raised by a single mother, and I understand what it means to struggle and still strive. This foundation is my way of giving back, one child and one dream at a time.”

2. Collaboration with The Elites for Community Projects

Erica’s dedicated fanbase, The Elites, have often aligned their philanthropic gestures with her birthday celebrations or in honor of her achievements. In 2021, they collaborated with her to:

• Renovate classroom blocks in a low-income school in Lagos
• Donate relief materials to flood victims in Bayelsa State
• Support a school for children with disabilities in Abuja

These efforts were coordinated under the hashtag #EricaCares, which became a trending symbol of charity and community action.

She acknowledged their support by tweeting:

“My heart is full. The Elites are not just fans, they’re a movement. Thank you for being the light where it matters most.”

3. Mental Health Awareness and Support

Following her controversial exit from BBNaija in 2020, Erica opened up about the emotional toll of online bullying, public shame, and fame-induced anxiety. Her openness inspired many fans and youth to discuss their own mental health struggles.

Since then, she has used her social media platforms to advocate for mental health awareness, particularly among young Nigerians and creatives. She has encouraged therapy, self-care, and community support. In 2022, she donated to Mentally Aware Nigeria Initiative (MANI), a youth-focused mental health organization and amplified their work through IG Live sessions and digital campaigns.

“Mental health is not weakness. It’s strength to know when to rest, heal, and speak. If I can go through it and rise, so can you,” she stated in a 2022 World Mental Health Day post.

4. Empowerment of Women and Girls

Erica’s philanthropic vision strongly includes female empowerment. Through her foundation and independent partnerships, she has supported young women in:

• Learning vocational skills such as makeup artistry, tailoring, and digital marketing
• Accessing menstrual hygiene kits and reproductive health information
• Receiving mentorship on self-worth, confidence, and career ambition

In 2023, she spoke at a youth development seminar in Lagos, where she addressed over 500 teenage girls from underserved communities. She shared:

“No matter where you’re from or what you’ve been through, you can redefine your life. It starts with believing in your worth.”

5. Covid-19 Relief Donations (2020)

During the early stages of the COVID-19 pandemic, Erica joined other celebrities in donating food items, sanitizers, and cash support to families affected by the lockdown, particularly in Lagos Island and Alimosho. She also participated in virtual fundraising efforts that raised thousands of naira for frontline workers and essential aid to the elderly.

Personal Life

Erica Nlewedim’s personal life has remained a topic of both admiration and scrutiny, given her rise to fame following Big Brother Naija and her subsequent positioning as one of Nigeria’s most visible young celebrities. Behind the glamor of red carpets and camera lights lies a story shaped by early struggles, emotional resilience, and a quest for self-definition.

Family and Upbringing

Erica was born and raised in Lagos by her mother, Oby Nlewedim, whom she has consistently described as her greatest inspiration. Raised in a single-parent household, Erica has publicly expressed how her upbringing shaped her independence and emotional strength.

“I was raised by a single mother. Everything I am today is because she taught me how to fight through life with grace,” she shared in an interview in 2020.

Although her father was absent for most of her early life, Erica eventually reconciled with him in 2022 after years of estrangement. This moment marked an emotional turning point in her personal journey. In a heartfelt Instagram post, she wrote:

“Forgiveness does not mean forgetting. It means choosing peace. I’m grateful we’re healing.”

She has no known siblings and has often referred to her extended family and fan base “The Elites” as a support system that fills the void of a nuclear unit.

Romantic Relationships

Erica’s romantic life came under intense public spotlight during and after her time in the Big Brother Naija: Lockdown (2020) season. Her on-screen relationship with fellow housemate Kiddwaya became a dominant subplot of the show. The pair were often seen together, sharing intimate moments and making joint appearances after the show, leading fans to dub them “Kiddrica.”

However, despite public hope that the relationship would last, the two parted ways in 2021. Erica confirmed the breakup in an interview, stating:

“We were better as friends. There was a lot of pressure, and honestly, I just wanted peace and focus.”

Since then, she has kept her romantic life largely private, stating that she prefers to date away from public eyes. Rumors have linked her to a few industry personalities, but she has neither confirmed nor denied any serious involvement.

Lifestyle and Interests

Erica is known for her love of travel, luxury fashion, skincare, and fitness. Her Instagram features numerous international travel posts, especially to cities like London, Dubai, Paris, and Accra. She also has a strong interest in holistic wellness, often sharing her routines with fans from meditation to skincare regimens.

She is also an outspoken advocate for mental health awareness, using her personal experience after BBNaija as a point of advocacy. In her words:

“You have to protect your peace. Fame is beautiful but can also be emotionally draining. Therapy helped me. I encourage others to try it too.”

Faith and Values

Erica has often referred to her Christian upbringing and faith in God as her anchor. While not overtly evangelical, she frequently references her spirituality in interviews and social media.

“God’s grace brought me this far. Every win, every setback, I see purpose in all of it,” she once wrote during her birthday post in 2022.

Relationship with Fans (The Elites)

Erica shares a uniquely close relationship with her fan base, known as The Elites. She often credits them for standing by her during her controversial disqualification from BBNaija and has remained fiercely loyal to them. Their bond has extended beyond fandom to charitable causes, social movements, and birthday celebrations.

In 2023, she tweeted:

“I don’t have fans, I have a family. The Elites don’t just support me, they reflect me.”

Public Persona

Despite occasional controversies, Erica has carefully crafted a public image of elegance, resilience, and ambition. She is admired by many young Nigerians for her ability to turn setbacks into stepping stones, transitioning from reality TV star to actress, entrepreneur, and philanthropist.

She once summarized her life’s motto in an interview:

“My life is a journey. I’m not perfect, but I’m proud of who I’m becoming.”

Entrepreneurship

Beyond acting, modeling, and reality TV, Erica Nlewedim has carved a notable path as a creative entrepreneur and brand influencer, leveraging her fame and business acumen to build a diversified career.

Founder – Star Girl Beauty (2021–Present)

In 2021, Erica officially launched Star Girl Beauty, a personal care and skincare brand inspired by her fanbase nickname, “Star Girl.” The brand debuted with a signature product line of hydrating cleansers, toners, serums, and moisturizers, catering to African skin tones and climate.

The brand quickly gained traction among fans and the beauty community, with Erica leveraging her visibility as brand ambassador and creative director. Speaking about her entrepreneurial vision, she stated:

“I wanted to create a brand that embodies confidence, glow, and luxury. Every woman should feel like a star.”

Star Girl Beauty also expanded into fragrances and lip gloss kits, available through online retail platforms and select beauty stores in Nigeria.

Real Estate & Investment Interests (2022–Present)

While not heavily publicized, Erica has hinted at investments in real estate, particularly in Lagos and Abuja. In one interview, she noted:

“I’m building something for the long-term. You won’t see me announce every deal, but I’m securing my future quietly.”

She’s also rumored to hold equity in select startup ventures in beauty and media production, though official details remain under wraps.

Brand Endorsements

1. Supa Komando (Seven-Up Bottling Company)

Erica was unveiled as the first female brand ambassador for Supa Komando energy drink in March 2021. She led several commercial campaigns and public activations under their “Fire On Naija” series, establishing herself as a top-tier influencer for lifestyle and fitness-related branding.

2. Legend Extra Stout and Star Radler (Nigerian Breweries)

Shortly after her BBNaija exit in 2020, Erica signed a dual brand ambassadorial deal with Nigerian Breweries for both Legend and Star Radler. Her face and influence were central to several billboard campaigns and digital rollouts across Nigeria.

3. Kuda Microfinance Bank

In February 2021, Erica joined Kuda Bank as a brand influencer and ambassador, promoting the bank’s tech-driven financial products targeted at youth and millennials.

4. Partner Mobile Nigeria

She became a brand ambassador for Partner Mobile, a Nigerian-based mobile tech company. Her association helped increase visibility for the brand’s smart device offerings.

5. Deshapeables

Erica partnered with Deshapeables, a body-shaping and waist-training company, in December 2020. She served as both ambassador and campaign face, promoting their fitness and confidence-centered lifestyle products.

6. Swarovski Nigeria

Erica’s elegance and fashion-forward image earned her an endorsement deal with Swarovski Nigeria, aligning her with luxury and premium lifestyle branding in 2021.

7. Nature’s Gentle Touch (Recare Cosmetics)

She was unveiled as the brand ambassador for Nature’s Gentle Touch, a popular African hair and scalp care brand. Erica’s endorsement highlighted her natural beauty appeal and influence in beauty and personal care sectors.

8. Malta Guinness

In 2022, Erica signed a deal with Malta Guinness, a household beverage brand, further reinforcing her versatility in brand marketing across nutrition and wellness categories.

9. Star Girl Beauty

Although not a third-party brand endorsement, Erica founded Star Girl Beauty, a skincare line that also positioned her as an entrepreneur and brand face of her own product. The line received nationwide attention in its debut.

10. Zephans & Co (Fashion Collaboration)

In late 2023, she collaborated with Zephans & Co for the “Star Girl Edit”, a fashion campaign and limited line reflecting her personal style and branding, solidifying her presence in the Nigerian fashion scene.

Estimated Net Worth

Erica Nlewedim’s estimated net worth ranges between $800,000 and $900,000. Her income comes from acting, brand endorsements, reality TV fame, and her skincare brand Star Girl Beauty. She also received a house gift from fans reportedly worth ₦60 million.

References

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• ThisDay Live. (2021, November 3). Erica Nlewedim launches skincare brand Star Girl Beauty. ThisDayLive.com. Retrieved August 3, 2025, from https://www.thisdaylive.com/index.php/2021/11/03/erica-nlewedim-launches-skincare-brand-star-girl-beauty/
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• BellaNaija. (2021, November 3). Erica launches Star Girl Beauty. BellaNaija.com. Retrieved August 3, 2025, from https://www.bellanaija.com/2021/11/erica-launches-star-girl-beauty/
• Channels TV. (2020, September 19). Erica advocates for mental health awareness after disqualification. ChannelsTV.com. Retrieved August 3, 2025, from https://www.channelstv.com/2020/09/19/erica-advocates-for-mental-health-awareness-after-disqualification/

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